Bloomside Florist Ltd

“Flowers make me smile. They wake up all of my senses and let me be creative,” says Liset Pena. In 2009, she founded Bloomside in the heart of Fulham, a short walk away from Parsons Green tube station.

But she’s been working in floristry for a lot longer. “My passion for colours and flowers drove me to look for a position in my local flower shop nearly 20 years ago,” she says. “After a few years absorbing all the knowledge and skills from an amazing senior florist, I fell in love with my new profession and decided to go to college and get my qualifications. After a couple of years managing another flower shop, I finally felt like I was ready to open my own.”

Today Bloomside delivers across London, mainly sourcing its flowers from New Coven Garden Market and a range of Dutch suppliers, and specialises in flowers for weddings, corporate events (film and TV), parties, contracts and funerals, as well as day-to-day flowers. Offering a range of different styles from compact and modern to more wild-looking arrangements, Bloomside never forgets its signature “British and country” style.

“With flowers you can express any kind of feelings – love, friendship, gratefulness, passion and sorrow – so we try to cover all bases,” she says.