Introducing: The Breakup Collection

Consisting of dead stems, a shattered vase, and add ons like free divorce papers, this new collection is the perfect way to ‘nip it in the bud’.

As well as sending flowers for birthdays, anniversaries, Valentine's Day and Mother’s Day, we are expanding our offering to include three bouquets which form the new ‘Breakup Collection’ - after all, every rose has its thorn.

In the age of Snapchat streaks, text message breakups and ‘read and rejecting’, the 21st Century has ruthless dumping methods down to a T. This newly launched collection will be sure to put an end to any blossoming relationship.

‘She took everything’ - £15

For the person who has lost it all, this cheaper option consists of a single stem yellow ranunculus in a small amber glass jar. This option does, however, come with free divorce papers to help you get your share of the split.

‘You're dead to me’ - £45

This bouquet consists of a selection of dying flowers and foliage, perfect to send to the person who has treated you so badly, they have filled you full of remorse and hate.

‘You broke my... vase’ - £64

For someone with a larger budget, this option is comprised of a beautifully curated selection of seasonal stems. This option also comes with a pre broken glass vase, like your heart after the breakup. Although nearing the steeper end, it is a small price to pay for remittance.

A note from our founder & CEO Lana Elie:

"With Floom, our goal is to provide a bouquet for every occasion. We believe that flower buying and sending should not be limited to certain celebrations and anniversaries. We constantly receive numerous orders with unpleasant and bitter messages from people going through a messy divorce, picking up the pieces after a heartbreak, and wanting to end any budding relationship. With roughly 42% of marriages ending in divorce, we knew there would be a demand for flowers of this nature. After some creative thinking and brainstorming, we have curated three bouquets that we hope will add something unique and versatile to the online floristry business."