
Located in the heart of Kennington, South East London, Windmill Flowers pride themselves on their local, independent qualities (something we can get on board with, given the reason for our existence is to bring such amazing florists to audiences anew). Of course, being local and independent doesn’t count for much without unique floral creations to take centre-stage. Luckily Windmill Flowes offer these in abundance – “we’re fairly organic and rustic in style, and we like using interesting textures,” says Windmill Flowers founder, Mary Woolcot. Ultimately though, Mary prides herself on being able to offer a truly personal service for truly personal gift-giving. “There’s thought involved when buying people’s favourite flowers,’ she says. “Being able to talk to your florist and discover that they can source interesting varieties – that’s the beauty of going to a local florist.” Windmill Flowers has been around for more than half a decade now, first opening its doors in 2011. What keeps Mary and her team inspired? “The pure enjoyment on people’s faces when they receive their bouquets,” says Mary. “There’s also a particular satisfaction that comes from wedding work, when you’ve seen everything come together from inception to completion.” And if Mary herself was a flower? “I’d probably be a ranunculus, which are also my favourite – quite small and petite but really very strong!”


Really beautiful flowers. Somewhat chaotic delivery, but all resolved swiftly.
Flowers were exactly like the picture, delivered quickly and absolutely beutiful
Very good idea for a website and I found some lovely flowers to send to my son and his wife for their first wedding anniversary.
Excellent service. Recipient loved the flowers and chocolates thanks
I’ve been using Floom for a few years now. It’s very handy for sending flowers to friends and family in London. Flowers have always arrived on time and are always great quality.
Floom makes sending flowers to my daughter in the UK a breeze. The selection is varied and the arrangements are beautiful. Delivery has been reliable.
The flowers were perfect!!!! Made it so easy to send flowers from the US.
Very helpful and easy experience. Flowers were beautiful.
Very happy! flowers delivered on time absolutely beautiful! great website, so surprised, the online photo of the flowers was the same as the delivered flowers impressed and happy well done!
I live in Maine (US) and used Floom's website to order a 70th birthday arrangement for my sister who lives in London. She said the flowers looked like they belonged in a painting by Vermeer. A photo confirmed that Floom delivers high-quality arrangements that are true to their web advertising. Thank you to everyone on the Floom team!
The flowers were beautiful and the delivery and service was great. My delivery notes were taken care of so my recipient received the bouquet with great ease. A lovely surprise!
Very good service and the flowers are amazing. What’s more, the package of the flowers needs to be mentioned-it was beautifully wrapped! Although there were problems with the accessibility of the flowers that I chose, Floom made its best to get the flowers. Highly recommend!
The site was easy to navigate and lots of choice of flowers and other gift options all local, which helps small Independent retailers and is better for the environment. :)
Beautiful flowers sent to my daughter in London from Australia. So simple and arrived within a couple of hours. Thankyou Floom!
Floom provided a great service with an easy to use website. Flowers were ordered from Australia and delivered in London exactly as they were advertised, by a local florist. Excellent! Floom will be happily referred to friends and family, and used again.
While the Bouquet was quite nice it looked nothing like what was advertised and was a lot smaller than it appeared on the website. €73 for a small bouquet of flowers seems a bit ridiculous to me. However, the recipient enjoyed them and thank god is totally unaware of what they were meant to look like or what they cost.
Incredible speed of delivery. Truly beautiful bouquet, even more beautiful than the photos. Extremely high quality arrangement. So pleased and has made me super popular ☺️
Easy to use - nice flowers too. The gift was supposed to be a welcome to someone on their first day in a new job, so I was a little disappointed that the flowers were delivered on the stroke of 6pm, just as they were leaving the office...
Great range of bouquet options and delivery went as arranged.
Excellent service. My flowers were delivered the same day and my friend was thrilled with them.