Floom + Fleur du Mal
A Valentine's Collaboration
Last updated: 16/04/24
To celebrate our arrival in New York, we’ve teamed up with the city’s most loved luxury lingerie brand, Fleur du Mal to craft you a bespoke Valentine’s gift. The resulting bouquet is one that perfectly epitomises Fleur du Mal’s subversive femininity and Floom’s creative mood.
Together, we’ve hand-picked a considered spectrum of stems, not just for their outward appearance, but also for their ability to symbolise the spirit of Valentine’s day.
Join us on the hand-picked journey that lead us to the final bouquet...
The Color Palette
Ruby Red:
Associated with fire, passion, strength, desire and of course, love in honour of the patron saint.
Powerful Pink:
Though often associated with cuteness and sweetness spiritually, pink represents care, love and compassion.
Introducing Fleur du Mal
Founded by Jennifer Zuccarini, Fleur du Mal is the label on a mission to change the way women approach lingerie via desirable, yet wearable design.
