A-Z Guide of NYC

In celebration of our new venture – Floom landing in New York – we’re bringing you a definitive 26- stop guide to the Big Apple.

A is for ABC Kitchen & Cocina

The team behind ABC Kitchen and ABC Cocina champion a model of wholesome living and sustainable design, accompanied by a locally-sourced organic menu. And when you’ve indulged in either restaurant in Manhattan, browse their interior wares in ABC Home.

B is for Black Seed Bagels

Black Seed Bagels – You want the best Bagel in East Village! Look no further, these New York-style bagels twisted with some baking techniques borrowed from Montreal are absolutley stunning! Boiled in water and honey for sweetness, you will not eat a better bagel.

C is for Chelsea Market

The best food hall in Manhattan? Chelsea Market. Highlights include tacos at Los Tacos No.1, soup at Chelsea Thai Wholesale, lasagne at Giovanni Rana and cherry pie at Sarabeth’s pastry shop.

D is for Discover Floom New York

If you haven’t already heard the news we’re now hand-delivering fresh bouquets in the Big Apple, too. Time to discover our talented community of New York florists.

E is for Eat Everything

If it’s not immediately apparent from the sheer amount of eateries in this guide, New York’s culinary feast spans a diverse array of cuisines. Be sure to check out the local places in Chinatown, Jackson Heights, Koreatown and Prospect Heights.

F is for Fleur du Mal

We teamed up with the city’s most-loved luxury lingerie label Fleur du Mal to create an exclusive Valentine’s bouquet to celebrate our New York launch. Find out more here.

G is for Gourmet Donuts

The debate over which bakery boasts the best donuts divides many a household. That’s why we suggest trying as many as you can – from Dominique Ansel’s innovative creations, to The Donut Pub’s palm-sized sugary treats. Make like a true New Yorker and order one with with your morning coffee.

H is for High Line

What was once a railway track in the 1980s is now New York’s only elevated park. Beat the tourists and walk the 1.45 mile stretch from Hudson Yards to Chelsea while taking in the sunrise over the city.

J is for Jack’s Wife Freda

For an alternative take on breakfast, order ‘Maya’s Breakfast Bowl' at Jack’s Wife Freda – a low- key American-Mediterranean all day-bistro with one place on Lafayette street and a second on Carmine Street. Got a sweet tooth? Opt tor the ‘Rosewater Waffle’.

K is for Katz’s Delicatessen

A visit to Lower East Side’s Katz’s Deli is mandatory when in New York. Their pastrami sandwich is as legendary as a Brick Lane bagel – you can thank us later.

L is for Lil’ Deb’s Oasis

There’s an art-minded food movement currently bubbling under the surface in New York and artists-cum-chefs Carla Perez-Gallardo and Hannah Black are making waves within it via their project Lil’ Deb’s Oasis. Book yourself a place at their constantly evolving performance, restaurant and installation.

M is for The Met

Escape the hustle and bustle of the city by paying a visit to New York’s Metropolitan Museum of Art. The David Hockney exhibition is running until the end of February, when the William Eggleston exhibition opens its doors.

N is for New York, New York

Do it like they do in the movies, catch a show on Broadway. Frozen, The Boys in the Band, Mean Girls, and Pretty Woman are all new for 2018.

O is for Opalia Flowers

Owner of Opalia Flowers, Phoebe Crary, has been providing flowers for the people of Boerum Hill and Brooklyn for over 12 years, whatever the occasion. “For your first home; your first dance; your sick friends, loved ones and pets; for brightening your days; for the beginnings of new relationships and the celebrations of old,” explains Phoebe. Welcome to Floom, Phoebe.

P is for Picture Perfect

Searching for the obligatory New York skyline photo? Head to the Top of the Rockefeller building, but go early to avoid the queues.

Q is for Queens

Aside from it’s notable creative street art, Queens is also home to SculptureCentre, a two floor brick-walled exhibition space that houses large scale sculptures by the city’s burgeoning artists.

R is for Russ & Daughter’s Cafe

Head to the counter at Russ & Daughter’s Cafe on a Sunday for a Bloody Mary that will cure even the weariest of heads. Expect Jewish comfort food, like the “Pastrami Russ” pretzel roll.

S is for Shus Flower

Dallas, the owner of our new florist Shus Flower celebrates the diversity of New York through a diverse edit of blooms, whether they be for a traditional ‘chuppah’ canopy at a Jewish wedding, or for the latest Marc Jacobs show.

T is for The Butcher’s Daughter

Head to The Butcher’s Daughter – located in Village and Nolita – for organic juices and organic vegetarian eats.

U is for Unique Adventure

New York is full to the brim of galleries showcaseing the work of both established and emerging artists, it’s also one of the world’s most walkable cities. So grab your comfiest shoes and map out your own unique walking art tour.

V is for Vegan

New York’s got a lot to boast on the vegan/vegetarian front. With new meat-free restaurants cropping up left, right and centre, we’ll leave you with our top tree: Ladybird (for late night vegan drunk food), by CHLOE (for ‘gram-worthy fast-food), and Superiority Burger (for the ultimate veggie burger).

W is for Williamsburg

New to New York’s hippest hood is Albo Liberis-designed hotel The William Vale, complete with a bar on the 22nd-floor that looks out over Manhattan’s iconic skyline – perfect for watching the sunset.

X is for alternative eX-perience

If you’re a New York veteran who’s looking to stray off the beaten track, look to Airbnb’s alternative city tours lead by handpicked local hosts. There’s even a Sex & The City option.

Y is for Your Recommendations

Do you know of a charming boutique florist in the city that we should be working with? Let’s us know.

Z is for zzz’s

If you can find the time to sleep in the city, there’s certainly no shortage of places to rest your head. But for a note of retro post-punk glamour, we suggest checking into boutique hotel, The Bowery, complete with an art-deco inspired lobby bar.